Advertising throughout Festivals

     Over the past two months, i have had the opportunity (that i am extremely thankful for) to visit two music festivals, both three days. These festivals were Coachella in April and Bottleneck just this past weekend. These festivals bring thousands of people from around the world to listen to music and be a part of the experience. Although everyone is focusing on the music, famous people, art, and clothing, there is something hidden within nearly every concert and square foot of the festivals: advertising.
     Before the actual weekend, many youtubers or well known people from the media are invited to come to these festivals, more typically in a larger festival such as Coachella, and they blog about the event. Even before the weekend starts, these famous people are given something known as care packages. These include small objects, gifts, and items that they will be able to use. These youtubers follow this by blogging or posting about what is in the package. They show which brands and companies put their products in the basket for them to try out. This starts off the whole weekend of advertising.
     When the festival begins, there are advertisements all throughout snapchat, instagram, and twitter. On snapchat, there are several filters advertising different brands while mixing with the location it is at. Also, during Coachella and Bottlerock, there was a video section on the discover area. This video, covering the whole weekend, has people take over snapchat while talking about the festival. Throughout these ten second videos, they suggest different products or items that would be helpful to bring while mentioning which company they are from. Also, certain companies have famous singers sponsor their food, drink, clothing item, or product. On the Heineken instagram (click the link) there are pictures of a famous singer or someone at a music festival holding their beer or a sign for the beer.  At coachella, there are also several tents that are sponsored by Heineken that people can enter.
     At bottleneck, the festival I went to this past weekend, there were many companies that had someone working give out small objects for free to everyone. For example, there was a company that was selling drinks and food. There was a huge line, but while in this line they had someone passing out orange sunglasses. This was smart, as it was very sunny and hot, but this was also a form of advertising. On the side in large, bold letters the sunglasses said REYKA (the name of the company). I got a pair of these sunglasses, and later on someone asked me where i had gotten them, leading their advertising to be successful. There were also companies giving out water bottles, chapstick, paper fans, and other small products.
     All of the merchandise being sold was an advertisement in itself. Although most people have heard of these festivals, they still advertise. Each time someone buys a shirt that says Bottlerock or Coachella, they are just advertising the three day event. If you look close, you can find many instances of advertisements in different forms throughout these famous festivals that thousands of people attend.