Sunday, May 22, 2016

Scott Disick and BooTea

     Earlier this week, Scott Disick, who is usually associated with the Kardashians posted a photo on instagram that was advertising BooTea. This is a product that apparently helps people lose weight and become "healthy". The caption to his photo was, "Here you go, at 4pm est, write the below. Caption: Keeping up with the summer workout routine with my morning @ booteauk." He had copied and pasted the email the company had sent him instead of just using the caption they told him to. They paid him to post this with the link, so as soon as people click on it there is an instagram page for the tea full of bright colors and other models holding this tea.
     In our media today, people are constantly looking up to famous people or being influenced by them. For example, Kylie Jenner stated that once she said what lip liner she was using it would become sold out. As soon as Scott posted this, or I saw it becoming viral, it made me realize that the products famous people advertise are probably not what they really use. This creates something like "social media fraud" as Isabelle said in one of her blogs. Thousands of people are looking up to these famous people and what they use, so they try to buy the same products. But now and days, companies are just paying certain people to post a picture with what they are selling in it.
     Although I usually do not race to buy the products when I see a famous person using it like some people do, this does make me look at advertising differently. Companies now and days are taking advertising to extreme limits, doing anything they can to get people to buy their products. Usually, the companies who have advertisements associated with famous people, their products are towards the expensive side. But when someone famous is using it, it is ok that it is expensive, it seems to have more value. Now that i see Scotts caption to the post,  it makes me and many others not want to trust what is advertised in situations like this. If the products are not actually being used and everyone knew this, it would probably change the amount of consumers towards what they are selling.
     I believe this post and caption and show how much social media can create images in our mind that are not true. We can see just one post and change our minds towards a product or image completely now and days.

No comments:

Post a Comment